Type of  Hook

Definition

Example

Advice

Words of advice that will impact on your audience.

 My father,a successful salesman,once told me,”when you want something from someone give them something instead”

Anecdote

A short and amusing story about an incident or person,usually famous.

As a teen,Biil Gates used to go dumpster driving at his workplace,seeking information:that’s how he got his hands on some impressive source code.

Bold or shocking statement

A statement or assertion that arouses opinion or response in  your reader.

You will soon be able to upload your dreams to YouTube.

Contradiction

Pair two things that don’t go together.

It was the best of times,it was the worst of times.

Definitions

A definition of a term or comcept that is relevant to your work.(Caution-Don’t quote the dictionary word for word)

A weevil is a small,herbivous beetle that is known to wipe out entire crops of cotton and stored grains.

Delimma

A situation where a choice must be made between two or more,usually undesirable ,actions.

The doctors gave me achoice:without health insurance,they would  reattach my middle finger for $60,000 or my ring finger for $12,000

Fact

An interesting fact from a reliable resource.

One fast food meal contalns all the calorie you need in a day.

Famous quote

A quote from a famous person that is relevant to your work.Use caution because this can be cliche.

“You must be the change in

The world you wish to see”-Ghandi

Humor

A joke,quip,or scene that arouses laughter in your audience.

What’s worse than raining buckets?Hailing taxis in Boston

Personal experience

A short story about an experience you have had in your life that is relevant to the writing topic.

As a child I was deathly afraid of water,so I joined swimteam.

Rhetorical question

A question that inspires curiousity,but that cannot be simply answered.

What does it mean to be happy?

Setting

Set the scent of your story by writing to stimulate any of the five senses

In a hole in the ground there lived a hobbit.Not a nasty,dirty,wet hole,filled with the ends of worms and an oozy smell,nor yet a dry,bare,sandy hole with nothing in it to sit down on or to eat:it was a hobbit-hole,and that means confort.

Simile or metaphor

A comparion of one thing to another,usually unrelated,thing.

The sentence was as powerful as Joe Frazier’s lef t hook;it KO’d the reader in a few short words.

Statistic

A startling statistic from a reliable source.

Forty-three percent of pilot admit to falling asleep during a flight.