英文Presentation范例讲解

发表时间:2021-12-13 13:51:18 作者:zhouzhengmao 阅读:126次

通常来说，在学习生涯，我们将长需要用英文presentation来展示我们的作业成果，研究报告有时也需要用英文presentation来更一步的帮助老师理解我们的想法。英文Presentation跟演讲的共同点在于都需要同学们有良好的语言能力和逻辑思维去表达沟通技巧。不同点在于，演讲总是附带一些情景渲染的效果，目的是为了激发听众的情感，而英文presentation则是简单明了，它更注重于对信息的一个精准性和简洁性，他的目的性比演讲更强烈，通常还会借用PPT作为传达信息的媒介。

一般来说，英文presentation这项任务的比重占最终成绩的20-45%，尤其是商科老师非常注重学生的英文presentation能力，这项分数可以直接对同学们的期末考试成绩有一定的影响。同学们如果想稳过并拿到一个不错的分数，就需要做好充足的准备。本文Meeloun小编为大家带来两篇英文Presentation范例解析。

Presentation主题：向Gemma（人名）介绍Persona的定义以及其作用。

普通版Presentation范例：

I will introduce the persona（消费者人像，一个商科术语） part for Gemma, as she’s kind of interested in this and surely this marketing method could help her business in some perspectives.
 
Firstly, bury that in mind that persona is a fictitious person representing a targeted customer group. That means companies need to create the persona through their own hand based on the analyses of target customers. It is an effective way to transfer abstract notions into concrete interpretation through visualizing who the customer really is. Also, persona often creates reflections of customers’ demand and then enhances digital marketing strategy, such as positioning (Chaffey, 2010).
 
However, when it comes to persona, as Manning suggests (2003), companies need to be careful because it might create the unnecessary bias for customers. What’s more, it can be difficult to measure a broad range of audience and gather information through marketing research.
 
As a result, although persona is a quite appropriate business approach, we suggest Gemma would place more emphasis on it at later stages of her business.
 
解析：这是一个典型中国留学生的演讲内容，通过一些特定词汇可以看得出来，比如What ‘smore以及Firstly。当然，该同学的演讲稿内容是OK的，因为他了解自己的观众，并且让自己的词汇达到了观众能够理解的范围（特别是商科里面的一些属于，比如target customers group, positioning等等）。
 
但是，这个演讲只是一次“普通”的演讲。之所以定义这个演讲是普通的，是因为整体演讲过于平铺直叙，没有起承转合，也没有想要去抓住观众的注意力。纯粹在表达着自己的观点，却忽略了与观众的交流。同时，他也犯了一个大家很容易犯的错误，就是将演讲理解成了口头叙述的论文，这个是可以从里面的“as Manning suggests (2003)”，这样的citation出现在论文里没有问题，但是如果演讲者将这句话说出来，就有点呆呆的感觉。引用的学术文献在演讲中只需要附在最后一张幻灯片里即可。
 
 
 进阶版Presentation范例：
 
So, we are aware that you’re looking into gaining a better understanding of what a persona actually consists of in the business world. A simple definition would be that a persona is a fictitious person (or group of people) representing a targeted customer group for a business.
 
Companies will create a persona in accordance with the type of business they operate and by analyzing its target customers. It can be an effective way for companies to visualize and really understand who their customers are.
 
Personas can also form a representation of customers’ demand: This can facilitate the digital marketing strategy, for instance in its target segment positioning (Chaffey, 2010).
 
However, when it comes to personas, companies need to be careful because it might create an unnecessary bias regarding their potential customers. Furthermore, it can also be difficult to precisely measure a broad range of a customer base and gather all the information through market research.
 
As a result, although creating personas can be an efficient business approach, we suggest that you place more emphasis on this at a later stage of the business and for now, focus your energy and time on other business tasks. 
 
解析：这一个进阶版可以明显感觉得到与观众互动的意思。第一句“we’re aware that you’re…”就能够实现之前所说的构建与观众的无形交流桥。同时，进阶版的层次更加分明，逻辑更加清晰。虽然普通版用了Firstly之类的关联词，但是层次感还是缺乏了一点。
 
这里想要强调的还是proofreading的重要性，你在每一次完成一个演讲稿以后你都需要进行proofreading。看看自己的演讲内容是否符合咱们之前讨论过的要求，同时还要结合具体的演讲题目进行校对。否则，可能就会出现普通稿子里面的一些小问题。
 
 欢迎需要演讲稿presentation代写的同学们选择meeloun为您服务，我们致力于为每一位留学生客户提供高质量原创代写服务，价格有诚意、分数有保障、服务有质量，欢迎咨询。